It may be about apps this and app that but one marketing platform that is withstanding the test of times is the good old catalogues.
Salmat has introduced a new solutions suite ‘Influence’ to enable customers to manage their omni-channel marketing communications through one platform.
The omni-channel communications partner has sold its Business Process Outsourcing division to Fujifilm for $375 million.
Mark Mulder is the newst member of the Digital Leadership team at Salmat Digital.
An ACRS report suggests that retailers who engage consumers effectively across multiple channels including new technologies will earn a greater share of their customer’s wallet.
Salmat officially launched its digital business Salmat Digital as part of an expansion of the company's multichannel communications portfolio.
Salmat has appointed Nick Spooner to run its newly formed digital business Salmat Digital. The new business will merge the company's digital capabilities into a digital communications centre of excellence.
The company will continue its two decade long relationship by providing catalogue distribution services for the supermarket giant, with the agreement covering all brands within the group
A survey by Salmat, Google and the ACRS indicated that a 5.1 point average of consumers are making contact via the online space before they even make a purchase.