Disinfectant brand, Pine O Cleen has entered its second year of partnership with Australian Red Cross. The Cleen Up Program is a three-year commitment addressing the need for a sustained and long-term approach to disaster recovery. 

The Cleen Up Program most recently supported those impacted by Tropical Cyclone Jasper in December 2023 and the heavy rainfall and flooding that hit Far North Queensland soon after. To assist with the clean-up in these communities, Pine O Cleen supplied cleaning and hygiene products for individuals to use within their homes and for Emergency Services Australian Red Cross volunteers to utilise at community spaces and recovery centres. 

Queensland State Manager of Emergency Services, Collin Sivalingum says that while the recovery process is incredibly complex, and each disaster requires a different response, hygiene plays an important role in these efforts. 

“Our partnership with Pine O Cleen means we are well equipped with hygiene and cleaning products throughout our recovery centres, which helps ensure better health and wellbeing for our community members and the organisations involved in the response and recovery efforts,” he said.

“Australian Red Cross is not just there in the days or weeks after a major disaster. Long-term support in the months and years afterwards is crucial to help build resilience within communities and give them the best chance of recovery.” 

In April, customers can help support the Cleen Up Program by purchasing any Pine O Cleen product at Coles instore and online, which will contribute to a donation to Australian Red Cross of up to $100,000, to directly support communities impacted by disasters and other emergencies in Australia.

Reckitt Hygiene marketing director for Australia and New Zealand, Florence Paoli said, “Pine O Cleen has been trusted by Australians for cleaning and hygiene routines around their homes for more than 70 years. This trust is the foundation of our brand values, and we are so proud to enter the second year of our partnership with Australian Red Cross.

“We’ve seen the impact the program has had on communities in the immediate clean-up response and throughout the long-term recovery process, specifically for people impacted by the floods in Far North Queensland, South Australia, Northern NSW, and the Northern Territory.

“We’re committed to our collaborative effort with Australian Red Cross, so throughout April all Pine O Cleen products purchased in Coles will help support Australian Red Cross in their recovery efforts and provide long-term support to those most in need,” she said.