Australian content commerce pioneer, Vudoo is now on the Amazon Web Services (AWS) Partner Network (APN), allowing AWS partners to access its in-stream checkout technology that turns content and ads into directly shoppable assets.

Vudoo founder and CEO, Nick Morgan said, “We’re thrilled to be a part of the AWS Partner Network. This relationship marks a milestone achievement for Vudoo and cements our credibility as a leading e-commerce specialist and technology provider. It is a thorough selection process and we’re looking forward to working with AWS customers to create shoppable videos on our mission to transform the customer experience.”

Vudoo’s checkout feature enables users to make a purchase within the content they’re interacting with, without being taken to a separate browser. This enables access to first-party data customer insights, allowing retailers and advertisers to create more targeted campaigns.

Conversion and enhancement of video content and ads into interactive, directly shoppable assets allows retailers to create personalised shopping journeys through unique, one-to-one storytelling.