Clothing is big business in the mass channel, as evidenced by Mix Apparel drastically increasing its ranging this week through Coles supermarkets. Mix is now in 50 new Coles outlets, bringing its total store count to 132.
Following the launch of Coles' in-store clothing line MIX last year, the supermarket giant has launched the MIX online store.
After announcing that it was going to introduce a clothes and accessories line to its supermarkets back in August, Coles has finally launched the MIX collection in time for summer.
Coles is expanding its product offering by bringing fashion to its grocery aisles with MIX, an exclusive collection of clothing and accessories.