Research from Experian looks at what is troubling marketers when it comes to mobile marketing.
While Australians visited Facebook 6.2 billion times in 2011, consumers are still wary of brand engagement via social media platforms, research from Experian Hitwise suggests.
Almost six out of ten consumers (59 per cent) have stopped engaging with four or more brands as a result of poorly targeted communications, according to Experian.
Daily deal websites have shown a 1000 per cent growth in visit in the past 12 months, according to figures released by Experian Hitwise.
A study, which involved 240 Australian marketers and 1000 Australian consumers, looked at the contrast between marketers' and consumers’ perceptions of using mobile email.
A survey shows that there was a concerning gap between organisations that recognise the importance of customer contact data but do not have the systems in place to ensure its accuracy.