Articles with tag brand-connection

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Private label sector to grow

New research from IBISWorld shows the private label products have been one of the supermarket industry’s fastest growing segments in the past decade.

Posted Thu 19/07/2012 12:00:00 / Read More »

The Facebook, consumer and brand link

Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.

Posted Wed 16/03/2011 12:00:00 / Read More »

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