New branding campaign for Reed Gift Fairs

Published on Wed, 20/06/2012, 02:21:06


Reed Gift Fairs has unveiled the first in a series of initiatives aimed at boosting its support to businesses with the adoption of new tagline ‘trusted home of retail’.
Exhibition director Stephen Steenson says the changes build on the relationships Reed Gift Fairs has with its clients.
"The change in branding is an exciting and important step in furthering our commitment to the Australian retail industry,” he says. “Our events, both national and regional, have long provided a connection between retailers and suppliers and where others have been busy reducing the scope of their plans, we have increased ours. We know how important Reed Gift Fairs are to suppliers and retailers but this move is to show suppliers and retailers how important they are to Reed Gift Fairs." 
The initiatives will include a pro-active campaign into various product sectors with a larger focus on kitchen and home, and new category furniture.
"In times of challenge, it is reassuring for many that Reed Gift Fairs is as strong as ever and continues to attract unprecedented numbers of wholesalers and retailers," Steenson adds. “We’re not just a gift fair. Today's retailers are diverse and innovative, so it's imperative they have an event that can cater to their needs. Today's retailers are also extremely busy and we understand the importance of offering them one place to source all their products."
Reed Gift Fairs has also gone into partnership with the Australian Retail Association (ARA) to offer extra support to exhibitors and buyers.
"These new initiatives and relationships have been put in place to help our customers and their businesses thrive. This is more than just a change to our tagline, it's a shift in our behaviour and something we believe retailers and suppliers will welcome,” explains Steenson.



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