Dick Smith's $1 Sale: Retailer offers apology

Published on Thu, 12/04/2012, 01:05:03

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By Claire Reilly

Following a bungled sale at the beginning of the month which saw disgruntled consumers walking away empty handed, Dick Smith has extended its “Game On” gaming sale. The retailer came under fire after details of a sale were allegedly leaked online.

“We understand a certain amount of misinformation was published online last week that led some customers to believe certain products were on sale when they were not or they were a different discount,” said Dick Smith acting general manager, David White, last week.

The Dick Smith sale was re-advertised in catalogues released today, and notice was given to customers in a short statement on the Dick Smith website.

“Due to the unauthorised leaking of an internal price list last week, our Game On Sale has exceeded expectations,” the statement read. “As our Game On Sale continues this week, we would like to inform our customers that stock is selling faster than expected.

“We thank you for your patience and continued support and apologise for any inconvenience caused.

“As a gesture of goodwill in addition to the Game on Sale event we will now be offering extend the offer to include 30% off gaming software and accessories until Sunday 15 April. Please note that this excludes all gaming consoles, digital cards & already advertised catalogue lines in our Game On brochure (11/4 – 23/4/12).”

The catalogue advertising the sale showed a range of discounted products – including games, accessories and consoles – with some titles up for as little as $1.

This article first appeared on Current.com.au


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