Harvey Norman has installed Fujifilm’s Fujivision digital signage network over 100 stores as a way to maximise its in-store engagement with customers.
The Fujivision digital signage network runs up to 6 HD channels simultaneously. The content for the solution will be hosted on Fujifilm servers. As part of the Fujivision solution the company creates specific ads and promotions for Harvey Norman to help enhance brand and product recognition.
“A channel in the digital signage environment is effectively like a TV station that runs its own content. Fujivision digital signage gives Harvey Norman scalability and lower hardware costs, with different channels allowing the retailer to run department-specific content to LCD monitors around the store,” James Saldanha, Fujifilm Australia business advisor for Fujivision and CloudNEt services, said.
The Fujivision system also has an efficient online proofing module that will allow Harvey Norman to review content and make changes by recording text, voice or video frame-by-frame, saving time and minimising potential errors when publishing to the network.
Ben McIntosh, Harvey Norman Computers general manager, said the installation of Fujivision gives the company extra confidence to be able to provide its customers with better service and support.
“By using the Fujivision system we now have the potential for generating additional revenue through sales lifts and the ability to create effective co-branding opportunities with suppliers,” he said.
“As Fujivision is networked we are able to have our customised playlists managed on a national, state, metropolitan, store and even screen level, allowing very targeted messaging throughout the day.
“There is also a ‘dayparting’ feature that allows any chosen content to be run at specific times. All in all it is a very clever, intuitive and effective digital signage solution.”
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