Woolworths rated most valuable brand in Asia Pacific

Published on Mon, 05/03/2012, 08:17:42

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Woolworths has been listed as Australia’s top most valuable Asia Pacific retail brand for 2012 at $4.2 million, according to Interbrand’s Best Retail Brands report.

The report, which ranks the top 50 U.S. retail brands by value, as well as top retail brands for around the world, also found Harvey Norman, Myer and David Jones make the Asia Pacific list. However, notably the Japanese clothing retailer Uniqlo made it to second place with a value of $2.9 million is a 13 per cent change since last year.

Damian Borchok, CEO of Interbrand Australia and New Zealand said the study provides some clear signposts towards what will drive success in the future.

“The fusion of physical environments and technology will be key and winning retailers will place greater emphasis on customer insight and customer service. The role of the store will go beyond being a receptacle for merchandise and carrying out transactions; smart retailers are already working out that their stores can deliver memorable and engaging experiences that result in substantial commercial success,” he said.

The report also found that online spending makes up almost 9 per cent of all U.S. retail sales, a 7 per cent jump from 2011. Walmart still maintains number one position with a brand value of just US$139 million, down 2 per cent from last year.

Also, Amazon.com maintains 9th position, increasing its brand value by 32 per cent, the largest riser amongst all countries’ brand ranks while eBay moved into the top 10 for the first time, replacing Dell on the U.S. most valuable retail list.


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