eBay UK takes on high end retail market

Published on Fri, 03/09/2010, 11:47:43

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eBay UK has launched a renewed assault on the fashion world to grab a part of the competitive big brand retail market.

The e-commerce site has attracted over 30 brands since April, including Superdry, Karen Millen and Ted Baker, which are selling via the online marketplace’s Fashion Outlet with high street names set to join the site in coming weeks.

“The Fashion Outlet is our fastest growing sales channel and this advertising assault reflects our growing position as a leading fashion destination. 

There is huge potential for growth in the online fashion market, as consumers seek out greater choice and value,” Angus McCarey, director of eBay Enterprise, said.

“We know that consumers are increasingly looking for a range of high quality high street goods at low prices, and eBay’s Fashion Outlet provides them with the ability to purchase goods from the brands they love, with up to 70 per cent off.

eBay is aiming to win over consumers through the launch of a high profile autumn advertising campaign appearing in a range of market-leading glossy women’s magazines and prominent outdoor advertising sites.

Fashion is one of eBay’s most successful categories with over 2.3 million visitors each month to this category alone.  The Fashion Outlet has generated sales of around £4million (AU$6.7 million) revenue for the brands who sell through the site in just three months.
 


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