James Morrison, Just Jack and Kate Nash are just three of the artists whose songs will be high up on this summer’s in-store set-lists. According to research carried out by psychologist Adrian North music has the potential to increase sales in stores by as much as 10 per cent.
With this in mind, TEAMtalk Broadcast has released the ultimate in-store set-list for summer 2007:
• James Morrison – One Last Chance – not out until July, this smooth song creates a very calming ambience: perfect for a hectic shopping environment.
• Just Jack – Writers Block – a uniquely British sound that will certainly get those shopper’s toes tapping.
• Kate Nash – Foundations – popular with the ‘MySpace generation’ and perfect for any young and fresh high street fashion retailer.
• Feist – 1234 – a feel good summer tune that projects an accessible yet sophisticated retail brand. 
• MYNC Project featuring Roachford – Ride The Storm – already one of the most talked about songs of 2007, this will get heavy in-store airplay this summer attracting the Saturday morning teenage audience.
“In-store radio is a powerful tool that can stir emotions, encourage positive feelings and actions and underline the corporate image, but it only works well when retailers truly understand their consumers. Music must be chosen specifically for individual target audiences. Britney Spears’ Toxic, for example, won’t suit everyone and could alienate potential customers,” says Nolan Kane, head of music and presentation at TEAMtalk Broadcast.
Psychologist Adrian North from University of Leicester agrees that music can directly influence consumer behaviour. His studies have shown that if a store plays music that ‘fits’ a product well, people are more likely to buy that product. Music can even be used to influence the amount the consumer is prepared to pay.
“Research conducted by myself and other psychologists shows that music can have a variety of influences on consumer behaviour including the amount of time they spend in-store, what and how much they buy, their product recall, perception of time and how willing they are to be approached by sales staff,” he comments. 
Retailers interested in using in-store radio or maximising the effectiveness of their current in-store media strategy can find plenty of inspiration and information at this year’s In-Store Show.
“Research shows how effective music can be in-store and that by using the right music and advertising mix retailers can increase their sales volumes by up to 10 per cent. Our exhibitors know the importance of creating the right image and conveying the right messages in-store. In-store radio is simply an extension of this and we will be on hand at the show to guide them in the right direction,” adds Jon Hughes, event director for the In-Store Show.