It’s expected that Australia’s e-commerce sales will reach $33 billion by the end of this year before hitting $37.1 billion by 2013, according to an infographic on Australian e-commerce from competitions.com.au.
The data indicates that on average each local consumer was spending more than $2000 per year on online purchases with a majority of these shoppers fitting into the 35-44 age group. Of that group 73 per cent of them have shopped online before.
And what exactly are they purchasing? Travel and accommodation still make it to the top of the list followed by music and clothing.