Mobile web applications are disappointing many Australian consumers as they are not meeting performance expectations, a new survey from Compuware reveals.
According to the report, mobile users’ expectation for mobile website speed continue to increase as 62 per cent of Australian mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home. However, over a third of Australians said websites load more slowly on their phone.
“User expectations for mobile continues to increase, but companies in Australia are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access,” Rafi Katanasho, application performance management director, Compuware, Australia and New Zealand, said.
The survey also found that 50 per cent of Australian web users say they expect a website to load in three seconds or less.
But users do not have much patience for retrying a website or application if it does not initially load. The majority of Australian mobile web users are only willing to retry a website (77 per cent) or application (79 per cent) two times or less if it does not work initially.
Also, nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57 per cent are unlikely to recommend the site.
The independent survey of more than 500 Australian users was conducted to understand consumer’s mobile web and application expectations and experiences.