Mobile transactions are increasing daily as it gets closer to Christmas, according to PayPal Australia.
Data from PayPal shows shoppers are taking advantage of the convenience and speed of mobile shopping, with peak periods for mobile Christmas shopping happening on Thursday nights, mirroring the traditional retail late-night shopping times.
This growth is aligned with Nielsen research predicting that consumer purchases on mobile devices will value $5.6 billion in 2012, up from $155 million in 2010. The Nielsen research also indicates one in three (31%) Australians have transacted on mobile devices, with 22 per cent using a mobile device for a retail purchase over the fourth quarter of 2012.
“We predicted an increase in mobile shopping and invested in mobile payments technology to allow consumers to buy items easily and securely on any device,” PayPal Australia managing director Jeff Clementz said.
“The rate of growth we are seeing is far exceeding our expectations and this holiday season marks a huge shift in shopping behaviours as more and more shoppers are using their mobile devices to make purchases.”
PayPal’s data also shows in the last five weeks, Australians are transacting on their mobile immediately after stores close with 30 per cent of transactions occurring between 8pm and midnight.
“Our data demonstrates that for consumers, there is residual ‘shopping time’ continuing on from the ‘in-store’ experience after they leave the shopping centre, on their mobile devices,” Clementz said.
“Additionally we are seeing consumers shop in short, mission-focused bursts on mobile devices as they knock items off their Christmas list while commuting or relaxing at home.”
Click on image for a larger view