JB Hi-Fi has topped Australia’s annual Corporate Reputations ranking, beating giants like Wesfarmers, Australia Post, Aldi and Myer for the second year running.

According to the 2011 Corporate Reputation Index, compiled by research consultancy AMR, JB Hi-Fi is viewed by Australians as having the best overall reputation based on strong perceptions around its products and innovation.

JB Hi-Fi also ranked number one in 2010, in the first year it appeared in the survey.

Vodafone Hutchison’s reputation took the biggest hit in this year’s rankings; slipping from 35th in 2010 to 59th this year. The company now ranks below the Australian Taxation Office, Centrelink and Exxonmobile Australia for its overall reputation in the eyes of Australians, following recent technical issues experienced by the telco.

Other companies to fall in rankings as a result of recent issues include David Jones, which fell 17 places to rank 25th this year. Last year it came in 8th. It also slipped in the specific measurements of ‘Governance’; the retailer is now ranked 41st compared to 18th last year. On ‘Leadership’ it is now ranked 46th compared to 10th last year.

Australia Post showed improvement on its 2010 rankings, climbing three places to come in second. It was followed by Toyota, Nestle Australia, Wesfarmers and ING Direct, which climbed five places last year to come in sixth; ranking the highest of any bank included in the research.

Produced each year by research consultancy AMR, the Reputation Index measures how Australians aged 18-64 score our 60 top companies, and ranks them accordingly. It is part of a global 27-country study produced in conjunction with the Reputation Institute.