IKEA has the highest level of customer satisfaction of furniture stores, according to the latest Roy Morgan report.

For the 12 months to June 2010, the Roy Morgan Retail Satisfaction Report revealed that Ikea led customer satisfaction with 86.2 per cent of its customers either very satisfied or fairly satisfied. This was followed by Harvey Norman (85.7 per cent), Freedom (83.2 per cent) and Fantastic Furniture (67.6 per cent).

“In this latest report both Ikea and Harvey Norman scored in the high eighties for customer satisfaction, with Freedom trailing in the low eighties, and all three stores increasing their satisfaction levels this quarter,” Norman Morris, Roy Morgan Research industry communication director, said.

“There is speculation that, with Woolworths partnering with US retailer Lowes and entering the big box hardware sector next year, their store model will extend their product range to include high end electrical goods and furniture, and have similarities to stores such as Harvey Norman. With customer satisfaction having such strong links to retention monitoring satisfaction should be a major consideration for retailers wanting to retain their customer base.”