Pizza chain Domino’s Pizza Enterprise has seen a spectacular 20.3 per cent lift in its net profit after tax on the previous year to $21.4 million for the 2011 full year

This full year result was being driven by the company’s total network sales of $746.4 million where strong same store sales (SSSS) for the full year grew 11 per cent over the corresponding period last year. Australia and New Zealand achieved double digit growth of 13.2 per cent with Australia achieving its strongest in the last 10 years.

Domino’s CEO and MD Don Meij said the main drivers of the positive results are due to new product rollouts and key operational improvements across both the Australia and New Zealand and European markets.

“In Australia and New Zealand we recorded strong Same Store Sales (SSS) of +13.2 per cent, with the growth on our digital business having a dramatic effect on sales, where we have seen in excess of $1 million sales weeks from mobile devices alone,” he said.

“Innovative product launches and a commitment to improving the quality of our ingredients saw customer counts follow in the same growth trends as sales.

“In Europe, Same Store Sales continued to gain momentum in the second half of the year up +6.79 per cent to finish the 2011 full year with growth of +5.9 per cent. This was the result of new product launches, value promotions and increased media spend.”

According to Meij, given the confidence boost, the company expected to deliver a net profit after tax (NPAT) in the region of 15 per cent above 2011 and add 60 to 70 new stores to the network.

The company will also look to put in great investment in its digital platform with expectations that digital orders will make up 60 per cent of the business in the next two and a half years.