Following recent news of News Limited getting behind local retailers in Australia, a similar shop local campaign has been launched by Australian Made.

The Australian Made campaign is also encouraging consumers to buy local this Christmas to support and celebrate local industry and jobs.

“The festive season is a great time to celebrate the fantastic products and produce we have here in this country, and the people behind them,” Ian Harrison, Australian Made chief executive, said.

“When you buy Aussie-made and grown products, you know you’re getting great quality, but you can also count on the fact that your purchase is supporting a local grower or manufacturer at the same time.”

Shoppers are encouraged to look out for the green-and-gold Australian Made, Australian Grown (AMAG) logo to be sure the products they are purchasing are genuinely Australian.

It’s even more encouraging with the latest Roy Morgan researching showing Australians are ‘less likely to buy’ a range of products labelled ‘Made in China’ although there are clear differences depending on the type of product being asked about.

Unsurprisingly large majorities of Australians say they are ‘less likely to buy’ wine (82.6 per cent) and food (82.5 per cent) if labelled ‘Made in China’ followed by motor vehicles (76 per cent), sporting goods (67.4 per cent), electrical goods (57.6 per cent) and clothes (53.6 per cent).

“Australians have a strange relationship with our largest trading partner — China. Despite trade with China making up nearly 20 per cent of Australia’s overall two-way trade — well ahead of second-placed Japan (12 per cent), the USA (9 per cent) and South Korea (5.4 per cent); across the board far more Australians say they are ‘less likely to buy’ a product labelled ‘Made in China’ than those that say they are ‘more likely’,” Norman Morris, industry communications director, Roy Morgan Research, said.