New research from Woolworths has revealed Sunday is fast becoming the new Saturday and consumers are no longer making weekly but daily trips to the supermarket.

Eighteen per cent of Australians now make Sunday their primary shopping day, up 3 per cent on 2012, making Sunday the fastest growing shopping day of the week.

Tjeerd Jegen, Woolworths managing director of Australian supermarkets and petrol, said while the weekends are the time when many customers visit the supermarket, Saturdays are becoming too busy with other activities.

“The weekend is when most customers have time to shop, and for families with kids, Saturdays are often busy with sport, kids’ activities and social commitments,” he said.

Sundays are the most popular shopping day for Gen Y.  Gen X prefers to do their main shop on either day of the weekend, and tend to avoid doing big shops Monday through Friday.

Saturday, however, is still the most popular day of the week for 20 per cent of shopping, but its popularity is decreasing where last year 22 per cent of shoppers preferred to shop on Saturday.

Additionally, the big weekly shop is becoming a thing of the past. On average, Australians spend just 34 per cent of their weekly food budget on their main shopping day. Some people visit their local supermarket every day of the week.

“For many busy households, it is impossible to plan meals seven days in advance the way our grandmothers did – our customers are doing smaller, more frequent shops,” Jegen said.

“Australians want convenient and flexible meal solutions and will often drop into the supermarket on the way to or from work, school or gym.”