Research from Shop A Docket has indicated it will be a merry Christmas for retailers this year with consumers feeling confident about spending money.
The research found more than half of consumers (58 per cent) are confident about their spending in the lead up to Christmas. At the same time an overwhelming 77 per cent said they expect to spend the same amount or more than last year.
Simon McCord, managing director of Shop A Docket, said the feeling amongst our stakeholders is a positive one.
“These survey results reinforce what our advertisers are saying, it’s not all doom and gloom, and business is picking up,” he said.
Shop A Docket also asked those surveyed how much of their Christmas shopping will be conducted online.
“Seventy-one per cent of respondents expected to go online to find a bargain this Christmas,” McCord explained. “Additionally, one out of five will purchase a third of their presents online.”