Greenfirst was launched by Laminex about a year ago to provide specialists, including architects, designers and furniture manufacturers with the tools to achieve Green Star ratings without losing design flexibility, and also include products that are independently certified by Good Environmental Choice Australia- an independent, not for profit organisation whose eco-label is scientifically and environmentally recognised.

Today, the Greenfirst range is so extensive it can satisfy almost every type of interior space, claims Laminex. “When we launched Greenfirst in Australia less than 12 months ago, we made a commitment to expand our range over time and make environmentally preferable products available to all customers and market segments. The range now includes products such as Laminex laminates, Craftwood MDF and Formica Flooring,” says group marketing manager for The Laminex Group, Robert Frazer.

“From benchtops, shelving and cupboards, to flooring, walls and doors, designing and building green environments have never been so easy. We have an aesthetically superior, commercially viable and environmentally certified product for almost any residential or commercial space,” explains Frazer.

The Laminex Group supply environmentally certified products to all of its core markets, and a number of Greenfirst products have also been certified under the independent environmental labelling programs of New Zealand, Korea and China.