While the Australian government is working towards a ban on single-use plastics by 2025, the founder of a new, waste-free brand believes consumers can do more to reduce their environmental impact and encourages them to make more conscious choices during Plastic Free July.

Australian owned and designed, Keeper Clean is a sustainable hand soap brand with a waste-free design made possible through foaming soap pods, formulated with plant-based, non-toxic ingredients and designed to dissolve in water. All packaging components are compostable and recyclable.

Offering a simple yet luxe reusable glass soap dispenser and dissolvable soap pods, Keeper Clean is free from parabens, triclosan, phosphates, phthalates and ammonia, which can be harmful to health and immunity, and irritate the skin. The formulation is gentle on all skin types, leaving behind a light and refreshing aloe vera scent.

Founded by a 26-year-old Sydney-based entrepreneur, Keeper Clean was born out of Bonnie Macqueen’s combined expertise as a brand and marketing specialist and personal passion to lead an environmentally conscious lifestyle.

Macqueen invested her own money to build the company from the ground-up without any external funding. So far, Keeper Clean has prevented 532 single-use plastic hand soap bottles from ending up in landfill.

“Given the current climate, it is more important than ever to maintain cleanliness and reduce bacteria and germs in our environment. However, our newfound ultra-cleanliness brings with it harmful chemicals as well as additional waste, from single-use face masks to hand sanitiser bottles. Through Keeper Clean, I’ve found a way to help Australians maintain a healthy, clean lifestyle while reducing their waste,” she said.

“I started the brand when I first moved out of home and discovered how much plastic I’d accumulated, from the plastic needed to move and set up a new apartment, to how frequently I was replacing, rather than reusing, my cleaning products. My awareness of my personal impact on the environment motivated me to reduce single-use plastics in my home and encourage my peers and family to do the same.

“During Plastic Free July, consumers can consider more conscious choices and make changes throughout their household to reduce their plastic waste – which can be as simple as switching out their normal hand soap for sustainable options, such as Keeper Clean.”