Global retail online marketplace and part of Alibaba Group, AliExpress, is expanding its market share across the globe with the help of leading digital intelligence company, Similarweb.

Similarweb’s platform enables AliExpress to discover new referral traffic sources, evaluate their performance and scale their affiliate partnerships on a country-by-country basis.

With the support of Similarweb, AliExpress is able to analyse and identify their competitors’ top referring websites and discover new opportunities for affiliate partnerships. AliExpress can also apply Similarweb’s global data to helping Asian affiliates achieve greater success in markets such as Europe.

According to Similarweb general manager of Asia Pacific, Uri Snyder, that’s what Similarweb does best – allowing businesses to understand their competitive landscape across an entire digital ecosystem.

“We help AliExpress identify the best performing websites to partner with by category, keyword, and country. Affiliate marketing is helping thousands of e-commerce companies expand their market share and Similarweb’s affiliate channel data and insights can help scale that growth,” Snyder said.

With Similarweb, businesses can research their industry to understand trends, see competitors’ digital performance and create benchmarks, gain insight into their strongest partners and affiliates; discover ad networks that deliver a strong ROI, optimise their search engine presence and execute a more agile, data-driven market strategy.