Leading Australian logistics technology platform, Shippit has developed a new brand identity to support the company’s growth as it expands globally, by bringing simplicity and empowerment to a notoriously complex and fragmented industry. 

Shippit powered over 40 million deliveries in 2021 – a 300% increase on pre-pandemic levels – for customers including Target, Cotton On and Big W. In March, Shippit partnered with Uber to make same-hour delivery available to thousands of retailers, as well as acquired leading Australian last mile technology platform, Premonition. 

“We couldn’t be more excited to launch a bold new Shippit. We’ve spent the last eight years developing Australia’s best connected shipping software,” Shippit co-CEO, Rob Hango-Zada said.

“In that time, we’ve grown a lot, and it’s now time to drive the industry forward on a global scale by bringing carriers, retailers and customers together in the leanest way possible to reduce waste and inefficiencies across the supply chain. 

“After a record-breaking time for ecommerce, competition is intensifying. Existing players are becoming more aggressive, new competitors are entering the market and the likes of Shopify and eBay are moving down the stack. Now we must cement ourselves as the market leader in Asia Pacific as we look to take our vision and technology globally.”

The new logo projects movement, growth and momentum, which reflect the nature of the industry and Shippit’s goals. The colour palette was developed to be distinctive, without being gaudy. A palette that differentiates Shippit from its competitors and is flexible and striking enough to live in the digital world and the physical world, in marketing materials, in the app and in the boardroom.

“Our new brand identity, the timing of it, and the products underpinning it are built around the needs of our customers. It’s a celebration of where we’ve been and a look ahead to where we’re going,” Shippit head of marketing for Asia Pacific, Clare Robinson said.

“We’re in a competitive industry, and many SaaS platforms talk about being the best. Instead of saying we’re the best, we’re showcasing that by demonstrating what differentiates us. We don’t rely on stock imagery or language like others; we’re shining a light on our customers, our people and our platform. The new Shippit is for our community of retailers, carriers and customers, and the future we’re so excited to facilitate for them,” she added.

The new brand, which spans all Shippit channels, including social media, paid advertising, email marketing and its in-product app, was developed by DesignStudio.

“Shippit exists in a young industry that already has numerous category conventions deeply entrenched. Shippit came to us with a vision to be brave and do what others were afraid to do. We consulted with their customers and collaborated across their entire business from marketing and sales to data, engineering and Shippit’s co-founders to create a brand that everyone was invested in, passionate about and inspired by,” DesignStudio principal for Asia Pacific, David Storey said.