There was a notable increase in returns following Mother’s Day this year with an almost 5% spike in returns the week after Mother’s Day compared to the same period last year, according to new data from leading returns platform, Loop.

This data suggests that mums were either less satisfied with their gifts this year or felt more empowered to return or exchange items that didn’t hit the mark. Nonetheless, it underscores the importance for retailers to focus on a robust post-purchase experience.

A seamless returns process can transform potential disappointment into positive customer interactions. Whether it’s exchanging for a different colour, size, or selecting an entirely new gift, ensuring a smooth experience can turn returns into opportunities for upsells and enhanced customer loyalty.

With Father’s Day around the corner, this is a crucial time for retailers to refine their post-purchase strategies, according to Loop experts, who shared the following recommendations:

  1. Enhance return policies: Make return policies clear, flexible, and customer-friendly to encourage trust and satisfaction.
  2. Streamline return processes: Utilise technology to simplify the return process, making it quick and hassle-free for customers.
  3. Focus on customer communication: Keep customers informed throughout the return process with timely updates and easy-to-understand instructions.
  4. Leverage data insights: Use return data to identify common issues and preferences, helping to improve product offerings and marketing strategies.