Clean-tech start-up, Greener has joined forces with Australian made slow fashion house, Madre Natura, for its debut at Australian Fashion Week 2024.
Launching ‘The Last Season Collection’ on The Greener Runway at Carriageworks on Thursday, Madre Natura vowed not to release the collection until every piece from last season finds a home.
As an ethical label, Madre Natura made a stand against the 500kg of clothing that ends up in landfill each year, partnering with fellow B Corp, Greener to create a more optimistic future for Australian fashion.
According to Greener, Australians use more textiles than any other country, except the US and Australia’s 144,000 small to medium fashion retailers are emitting more than 11 million tonnes of carbon emissions a year.
Beyond ‘The Greener Runway x Last Season Collection’ collaboration, Madre Natura is working with Greener to help accelerate the transition to more sustainable practices both within their own business and the broader fashion industry by encouraging partners and suppliers to also take action.
Madre Natura founder, creative director and head of sustainability, Jackie Galleghan said, “At Madre Natura, sustainability is embedded into our DNA and we want to help others in the industry do the same. That’s why partnering with Greener, whose platform is all about making it easy for businesses to take action. It just made so much sense. We didn’t want to just talk about sustainability, we want to prove we are doing something about it; and demonstrate that it’s possible to take meaningful action to reduce waste and emissions without choosing between planet and profits.”
Launched in late 2023, Greener for Business helps businesses turn climate action into a competitive advantage with simple action plans, access to government rebates and exclusive member offers to help save money and reduce emissions at the same time.
Greener members can unlock instant savings like up to 55% off carbon neutral shipping with Sendle and exclusive discounts on sustainable packaging with Better Packaging Co and textile recycling with Textile Recyclers Australia, Recycle Smart and Thread Together.
By simply switching to renewable energy with 100% GreenPower, which takes less than five minutes, the average Greener member saves $1,077 a year.
Greener founder, Tom Ferrier added, “There’s nothing more fashionable than doing the right thing for the planet, and the only thing the fashion industry should be throwing out this season is the outdated notion that being more sustainable is too hard or too expensive.
“One trend that we’re excited to be helping set is the ability for SMBs to save money and emissions with ease, thanks to the organisations who are joining this high profile coalition, and bringing market leading offers for their sustainable solutions, to help accelerate the net zero transition in Australia.”
Greener has partnerships with leading organisations including the Australian Retailers Association (ARA), Origin, Tyro, Sendle, Recycle Smart, Better Packaging Co and more, with a combined partnership reach of over 1.1 million SMBs. Greener’s platform has already helped SMBs save over $783,000 and taken the equivalent of 3,500 cars off the road in emissions.
To celebrate the launch of Madre Natura’s Last Season’s Collection, Greener is offering free access to Greener for Business for all Australian Fashion Week retailers.