In response to the impact of severe flooding in southwest and northeast regions of Australia, General Mills is investing in a flood relief program through a $50,000 donation to Red Cross Australia.

In addition, through its longstanding partnership with Foodbank Australia, General Mills will provide product and employee food donations, and match employees’ monetary contributions to certain charities, dollar for dollar up to $1,000.

General Mills Australia and New Zealand managing director, Matt Salter said it’s a small but meaningful way General Mills can support Australians embarking on the long path to recovery.

“At General Mills, our mantra ‘G stands for Good’ guides everything we do. It’s about putting the people we serve and the planet we depend on at the heart of our business,” he said.

“That’s why we are donating $50,000 to the Australian Red Cross to support those impacted by the devastating flood crisis. I can’t think of a better organisation to partner with. As a business, it’s important we come together to help those less fortunate.”

General Mills has a partnership with the Stephanie Alexander Kitchen Garden Foundation, which assists schools in low socio-economic areas to establish kitchen and garden infrastructure, while helping young people understand how to grow and prepare nutritious food.

The General Mills Rooty Hill plant in Western Sydney produces 10,000 dedicated meals of Latina Fresh ricotta and spinach agnolotti each month for people in need, working with suppliers who donate their ingredients and packaging.

General Mills is also focused on regenerative agriculture through its partnership with Landcare Australia on working with farmers on soil manipulation and cover crop trials, focusing on durum wheat crops, which are key to fresh pasta product Latina Fresh.