The Co-op was recently awarded Best Site Optimisation and Design at the 2015 StarTrack Online Retail Industry Awards (ORIAs). The black-tie affair, which was held at Dockside Pavilion in Sydney’s Darling Harbour, saw businesses from all areas of the online retail sector come together to honour the best in their field.
Peter Knock, the Co-op’s CEO, says this exciting accolade confirms once more just how far the Co-op has come in the last 12 months.
“We’re absolutely delighted to receive this award,” he says. “The ever-evolving online space is more competitive than ever, so being recognised for our efforts really is a major win for the Co-op team.
“The Co-op has adopted a number of strategic measures to transform the way it operates as a multi-channel retailer, and digital innovation is a key part of its future growth strategy. This last year has seen the Co-op switch to an entirely new website platform, implement a more customer-centric online design, and invest heavily in improving its optimisation.
“While this expansive task has not been without its challenges, the team’s hard work, commitment and innovative digital strategy have all ensured the success of the Co-op’s online presence. Needless to say, receiving this award has only strengthened our commitment to become the most innovative member-owned retailer in the world.”
As well as the Best Site Optimisation and Design Initiative award, the Co-op was also nominated for Best Multichannel Retailer (awarded to Dan Murphy’s), and Best In-Store Initiative (awarded to Shoes of Prey).