Leading open SaaS ecommerce platform, BigCommerce has launched Buy Online Pick Up In Store (BOPIS), also known as Click & Collect, giving merchants more options to provide a frictionless shopping experience.

After booming during Covid, BOPIS continues to grow and has become an important tool for merchants with online and physical stores. In the United States, BOPIS is projected to continue growing about 10% per year and surpass $131 billion in 2026, according to eMarketer. The growth rate is similar in the UK, where Click & Collect is on track to exceed $40 billion in 2026. 

“To stay competitive and grow, brands need to meet their customers where they are and make it easy for them to purchase and pick up their items,” BigCommerce senior vice president of marketing, Meghan Stabler said.

“With this latest evolution of our omnichannel offering, BigCommerce makes it easy for merchants to offer BOPIS to their customers and coordinate orders and inventories across branded sites, social, search, marketplace and brick-and-mortar channels – all through the BigCommerce platform.”

BigCommerce’s new BOPIS offering includes a set of new and updated APIs that provide merchants with the tools to create custom BOPIS/Click & Collect experiences tailored to their buyers and integrated into their overall strategy for order fulfillment.

The new APIs include an Inventory API to manage inventory across locations and Pickup Methods API to create and manage pickup methods per location. Updated APIs including Checkout SDK, Checkout S2S API, Storefront GraphQL, Orders API and Catalog API.