Leading global technology company, Zoho Corporation has announced the extension of Zoho for Startups to Australia, which aims to empower startups in all verticals through access to Zoho’s suite of 55+ apps and Zoho Wallet credits to explore paid versions of the apps for 360 days.

Through Zoho for Startups, Zoho is providing them with enterprise-grade technology that gives them financial flexibility and operational security to experiment with the apps they want based on goals and growth strategies.

In addition to Zoho’s 55+ applications and Wallet credits, Zoho for Startups provides eligible early-stage Australian startups with consultation and support and by hosting customised workshops, with the goal of empowering them with the applications they need to scale, evolve and succeed from day one.

Since its launch in 2017, Zoho for Startups has seen significant growth. In India, where the program was first launched, the program has reached 12,000 startups. In MEA, for example, 2,000 new users joined the program with a 50% conversion rate, along with over 20 collaborators. Zoho for Startups has been customised and personalised for the Australian market, where it launched in conjunction with Zoho’s flagship user conference, Zoholics Sydney.

“Australia has a thriving startup ecosystem, and being able to cater for that through the local launch of Zoho for Startups is incredibly exciting,” Zoho for Startups global head, Kuppulakshmi Krishnamoorthy said (pictured).

“Zoho for Startups exists to solve one of the most common challenges early-stage startups encounter: not investing time in researching SaaS tools. By design, startups are built to scale quickly. When they evolve from an idea or concept to a functioning business, founders and decision makers are easily distracted by funding, infrastructure, mentors, hiring, go-to market strategy and more.

“However, Zoho for Startups is the foundation that underpins that, providing them with not only the software, but the agility, contingency and scalability that are vital in startup environments. Ultimately, SaaS adoption must be viewed as a long-term investment, through a lens of ‘can we scale using our software? And how do those solutions interact with each other?’. Through Zoho for Startups, we help founders and decision makers plan, optimise and develop a holistic view of their SaaS adoption.”

The launch comes as Zoho celebrates becoming the first bootstrapped SaaS company to reach 100 million global users, just a year after reaching US$1billion in annual revenue. In Australia, Zoho has experienced a 21% CAGR increase in the last five years. Zoho has grown steadily and responsibly without external funding, allowing the company to preserve its long-term vision and culture without outside pressure or influence.