Consumers spent more than $7 million in the week leading up to Mother’s Day in 2022, according to data from Australian buy now pay later company, Zip, with close to three-quarters (73%) of Zip users spending in-store and 27% of transactions occurring online.
This year, spending saw a significant drop from last year’s splurge, with Zip users spending a little over $4.8 million in the lead up to, and on, Mother’s Day.
Clothing, department stores, jewellery, cosmetics, toiletry and beauty salons came out on top as the top categories in the lead up to Mother’s Day 2022. This year, clothing was again the top category, followed by department stores, cosemetics, toiletry, jewellery then beauty salons.
Ahead of Mother’s Day this year, Zip’s Retail Barometer Report for 2022 revealed 7 in 10 Australians planned to spend $138 on gifts for the special occasion, with an average of $100 across beauty and wellbeing, gift cards, fashion and events and entertainment.
Just under half (49%) of Mother’s Day gifters want to give something that will create a special memory, and 38% are seeking a gift that is personalised rather than just off the shelf.