T2 Tea, in collaboration with ecommerce and digital consulting specialists, Amblique, has selected Fluent Commerce’s distributed Order Management System (OMS), Fluent Order Management, to enhance the customer experience both in-store and online.

The new platform will be rolled out in phases, starting with Australia, in time for Christmas. Working with Amblique, Fluent Commerce will provide T2 customers with real-time product availability from the T2 retail store network in each country and optimise delivery times for online orders. T2 will be able to not only reduce lead time from order placement to delivery, but also provide expected delivery day for their customers.

Phase one will enable the ‘Ship from Store’ capability for selected Australian stores and phase two will extend this offering across T2 Tea’s stores in New Zealand, the UK and US, as well as incorporate the existing Click & Collect solution into the Fluent Commerce platform across all stores.

T2 Tea global director for retail and ecommerce, Todd Foster said, “Delivering the best customer experience and the highest quality products is what drives T2 as a business. To ensure this at a global scale, we needed an order management system that would not only deliver but enhance the experience for our customers in several ways.”

He added: “This includes faster and more efficient shipping and an integrated real-time view of our online and instore stock and activity. I believe that the Fluent Commerce-Amblique partnership will help us deliver on our promise to our customers and lead to many efficiencies, which were not previously within our reach.”

For T2 Tea, the new system will reduce the cost of delivery and increase efficiency by moving away from a single warehouse dispatch model. Instead, T2 will use Fluent Commerce Distributed Order Management System to create a ship-from-store capability matching stock and stores with customer location.

Amblique CEO, Stephanie Byrne said, “We are proud to be supporting an iconic Australian retailer and we look forward to helping T2 Tea successfully implement the Fluent Commerce platform across its network of Australian stores.”

Fluent Commerce CEO, Graham Jackson added, “Our partnership with Amblique is set to deliver business-changing outcomes for T2 Tea and I’m pleased that we’re able to work together again for such a respected Australian brand.

“It’s good to see T2 Tea planning for the future and investing in systems that will help them respond more quickly to changing circumstances and give them the flexibility they need, while improving the experience they provide their loyal customers.”