Major specialist retailer, Supercheap Auto has unveiled its accelerated brand identity with a fresh logo, new brand platform and creative campaign across television, radio, outdoor, digital, social and retail that invites and inspires all Australians to Make it Super.

Supercheap Auto managing director, Benjamin Ward said Make it Super speaks to the passion customers have for their vehicles — from first cars to classic motorbikes, jeeps to jet skis — as well as the pride they take in their hobbies and home DIY projects.

“Whoever you are, whatever you drive, whatever you need, Supercheap Auto is here to help you Make it Super. Many Australians turn to Supercheap Auto to help them repair, maintain and personalise their rides; to make them super,” Ward said.

“They rely on our expertise and friendly advice as well as the big-name brands and affordable products we stock across our huge range of automotive, 4WD and marine accessories, parts, tools and consumables. But we’re also here to Make it Super away from the roads, tracks and waterways with thousands of products for home DIY, travel, touring, outdoors, garages and sheds.

“It’s about offering all Australians super value for money, super customer service and super advice and expertise. Make it Super modernises and broadens the appeal of Supercheap Auto while highlighting our timeless commitment to customer service and great value on an extensive range of products.”