Leading tech company in developing digital solutions to generate traffic in stores, ShopFully, has introduced a new app feature, My Savings List, to simplify how Australian consumers plan their in-store shopping trips.

The update, available in the Android and iOS ShopFully app, enables shoppers to save offers and discounts from retailers and view their total savings. Consumers can create multiple lists for products on offer from catalogues on the app, as well as products they intend to purchase that are not available on catalogues including groceries, TVs and vacuum cleaners.

According to ShopFully Australia country manager, Dean Vocisano, the current economic climate has driven consumers to become more financially-savvy and develop a conscious shopping mindset. This is supported by recent McKinsey data which revealed that 93% of Australians are looking for ways to save money when shopping as a result of Covid-19.

“ShopFully’s newest feature accommodates changing priorities of users who are typically time-poor. We’ve taken the grunt work out of researching the best deals and put it in one easily accessible place,” Vocisano said.

For retailers, the My Savings List feature presents an opportunity to further leverage digital platforms like ShopFully to drive shoppers in-store, providing an end-to-end purchase journey from preparation (exploring offers from the app), deciding the retailer of choice (creating shopping lists and using geo-location tagging) through to use of shopping list in-store.

“Our new app feature is a response to the ever-evolving needs of retailers and shoppers. We know retailers have significantly decreased the use of traditional paper catalogues and have turned to digital tools to drive foot traffic in-store. While shoppers today are turning to their smartphones and online to source the best available bargains,” Vocisano concluded.