Italian tech company and international leader in digital drive-to-store, ShopFully is combining with leader for data-based, 360-degree drive-to-store marketing solutions, MEDIA Central Group, based in Germany. 

The MEDIA Central Group is a leading omnichannel communication solution provider, supporting retailers and brands across German, Austrian, Swiss and Central Eastern European markets. Through its subsidiaries MEDIA Central, Offerista Group and Yagora GmbH, the Group offers a comprehensive set of drive to store solutions. 

This transaction allows both MEDIA Central and ShopFully to strengthen their investments in digital solutions and accelerate their international development. The combined entity now stands as one of the leading and largest drive-to-store marketing platforms in Europe and beyond.

The group resulting from this combination offers a reach of almost 200million shoppers to major retailers and brands across Europe and internationally, with a team of more than 900 people managing over 600 million Euros in aggregated customer budgets and activities in more than 25 countries.

Stefano Portu maintains his role as ShopFully CEO and takes on a new role as CEO Digital of the group, including ShopFully, Offerista and Yagora.

“Ten years after co-founding ShopFully with Alessandro Palmieri, I am thrilled to combine with the MEDIA Central Group and form Europe’s number one player for drive-to-store marketing,” Portu said.

“By joining our forces, we add up ShopFully’s strong presence in Southern Europe and internationally, Offerista Group’s leading position in Germany, Austria, Switzerland and CEE regions and Yagora’s data-science expertise. This way, we will be able to offer retailers and brands across Europe and beyond unique and wide-ranging digital drive-to-store solutions from one single technological platform.”

ShopFully Australia country manager, Brendan Straw added, “Joining forces with MEDIA Central Group enables ShopFully to enhance its international expansion plan and strengthen its ability to innovate its solutions. We will continue to make our best-in-class technology available to customers, capable of reaching more than 200 million consumers worldwide in a targeted and geo-localised manner.”

MEDIA Central Group CEO, Ingo Wienand expressed his enthusiasm for the partnership: “We are excited about this union. ShopFully’s technological expertise and track record of success perfectly align with our vision of reshaping the retail marketing landscape. Together, we will deliver unparalleled value to our clients and drive the future of the industry.”