Global beauty retailer, Sephora has partnered with provider of unified retail planning solutions, Relex Solutions, to improve demand forecasting and automated replenishment.

Utilising Relex’s AI-driven forecasting and replacement solution, Sephora will improve inventory turnover and reduce the risk of obsolescence while increasing product availability.

In addition, Sephora will improve its management of promotions, slow-moving products, new product launches and product ramp-downs.

Relex Solutions senior sales account executive, Bertrand Henry said, “We are delighted to welcome Sephora, such a globally well-known and recognizable company, among our customers. We are excited to start proving how the flexibility of our AI-based solution can help Sephora master optimization, even as they continue to expand.”

Relex Solutions vice president of sales for Southern Europe and MENA, Franck Westrelin added, “We are honored by the trust Sephora has placed in us as the chosen partner for their journey towards globally integrated and optimized supply chain management. We look forward to setting out on that journey together and helping them achieve their goals.”

Sephora operates more than 2,500 stores in 35 countries, as well as 36 e-commerce websites.