Oracle has deployed its cloud-based retail solutions at Prada Group, as the luxury brand seeks to combine its physical and digital offerings to better understand its customers and use data to deliver a more personalised experience.

Through the mobile deployment of Oracle Retail Xstore Point-of-Service (POS) and Oracle Retail Customer Engagement Cloud Service, Prada Group can collect customer preferences and purchase habits.

Oracle Retail senior vice president and general manager, Mike Webster said, “A global player like the Prada Group takes the time to understand the data around its customers, including attributes, behaviour, and preferences.

“The marriage of planning and analytics with the customer experience technology allows a retailer to predict, personalise and deliver on its brand promise. We are delighted to celebrate the successful deployment of our cloud-based, AI-infused retail planning and forecasting solutions integrated with our omnichannel solutions at Prada Group.”

Prada Group marketing director and head of corporate social responsibility, Lorenzo Bertelli added, “Understanding our customers and their journey is critical to our success. Technology can help with that and allow us to innovate faster, drive value, and ultimately growth. With Oracle, we have built a trusted relationship and know we can rely on the team and their technology to meet our business needs.” 

Most recently, Prada Group successfully deployed Oracle Retail Cloud Services for Merchandise Financial Planning, Assortment and Item Planning to optimise its merchandising process. This includes enhancing sales and forecasts, performance analysis, as well as inventory management and allocation.

In the next phase, Prada Group will deploy Oracle Retail Demand Forecasting Cloud Service, an enterprise forecasting engine within the Oracle Retail Analytics and Planning suite. These solutions sit on top of Oracle Retail AI Foundation which provides analytical insights to drive planning, buying, moving, and selling decisions.