In the eighth episode of the Retailbiz Podcast, we speak to Jordan Sim, senior director of product management at BigCommerce, who provides his predictions for the holiday season and what trends retailers should be looking out for.
He explains the importance of keeping customers up to date across all touchpoints and highlighting the choice and flexibility being offered to give them more confidence.
Jordan also shares how retailers can prepare for 2022 with more competition for share of wallet as vaccination rates increase and other parts of the economy, such as travel, open up.