Australia’s largest family-owned health and wellness supplements brand, PharmaCare has grown its food portfolio with the acquisition of Bounce.
The acquisition strategically complements PharmaCare’s focus on building a portfolio of brands that make a positive impact with high-quality, delicious and easily accessible products.
PharmaCare CEO, Glenn Cochran said, “This announcement underscores PharmaCare’s commitment to grow through local acquisition. We have a strong team of experts in the natural health sector who are already putting their collective minds behind the success of the brand to support Bounce customers to achieve a seamless transition of ownership.”
Bounce joins the health foods division along the Go Natural brand. The first priority of the acquisition will see PharmaCare focus on driving continuity with Bounce’s existing customer network to support consumer demand. This involves reviewing the product range and focusing on 11 core products including the Bounce Protein Balls.
“The Bounce brand has a strong and loyal customer base, particularly with female shoppers across grocery, petrol and convenience. Our team is excited to continue supplying the beloved Bounce balls and more to Australians across the country who enjoy healthy snacking on-the-go,” Cochran added.
Bounce is PharmaCare’s 28th brand, with the locally owned health and wellness company also responsible for Nature’s Way, Sambucol, Bioglan, SUP Supplements and more.