lululemon is introducing its footwear collection in Australia on 19 March 2024, following its entry into the category in 2022 with women’s shoes available in select markets.
lululemon is bringing its footwear offering to Australia for the first time with casual and performance innovations for both women and men.
“We’re excited to be launching footwear in Australia and finally offering our guests a head-to-toe solution. With 25 years of insights, expertise and innovation in our DNA, applying this to a new category felt like the natural next step for us,” lululemon vice president for Australia and New Zealand, Paul Tinkler said.
With the goal of achieving an unparalleled fit for all, lululemon designed for both male and female feet, incorporating unique attributes into the respective designs. The brand studied the differences in foot shape between men and women, taking into consideration how the body moves and then fine-tuned designs for specific activities.
“At lululemon, every product we make is designed to embody our feel-first philosophy, which is rooted in the belief that when you feel your best, you perform your best,” lululemon chief product officer, Sun Choe said.
“With new performance running shoes and our first casual sneakers we can now outfit both men and women in versatile gear from head to toe. Extensive research, wear-testing and ambassador feedback went into each of these designs to ensure a perfect fit, no matter the activity.”
lululemon’s footwear collection features six styles consisting of casual, running and training shoes. Additional footwear innovations will continue to be added to the category, including special material iterations, seasonal colours, and more.