lululemon and Peloton have confirmed a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton.
Together, the brands will engage their global community of members in the United States, Canada, the United Kingdom, Germany and Australia through technical athletic apparel, real life experiences, special programming, and original content. In addition, a select number of Peloton instructors will become lululemon ambassadors as part of the partnership.
lululemon president for Americas and global guest innovation, Celeste Burgoyne said, “We’re excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world. As a leader in technical athletic apparel, this partnership will create a powerful product offering for Peloton Members and fans.
“Our two companies share a vision to advance wellbeing through movement, and this partnership ensures our lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible.”
Peloton chief emerging business officer, Dion Camp Sanders added, “Our brands create transformational experiences, products, and content that build meaningful connections and unlock greater possibilities for our members, anytime, anywhere. By bringing together the best in fitness content with the best in athletic apparel, we’ll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals.”
Co-branded apparel across lululemon’s product lines are available for purchase at Peloton retail stores and online in the US, UK, and CA (and all Peloton global markets by March 2024).
Starting on November 1, 2023, lululemon studio all-access members will have access to thousands of Peloton classes for the same price as Peloton becomes the exclusive provider of digital fitness content to lululemon studio members. In addition, exclusive Peloton content will be available to people who sign up for lululemon’s free essential membership program.