The retail landscape has undergone a dramatic shift in recent years, competition for audience engagement has never been higher. Businesses are finding new and innovative ways to interact with customers online and in-person.
Immersive experiences delivered through Augmented Reality (AR) are a compelling way to engage customers today in an increasingly digital and mobile world. According to Google, shoppers engage with 3D imagery 50% more than static images, demonstrating the significant advantages of incorporating AR and 3D tools for retailers to enrich shopping experiences (Google, 2023)
Adobe Aero is an intuitive and user-friendly platform designed to author and deliver 3D AR experiences for users on mobile devices. Adobe is introducing ground-breaking geolocation capabilities in Aero through its collaboration with Google’s ARCore, enabling retailers to create 3D AR experiences seamlessly connected to real-world locations.
This experimental capability is being introduced through the invitation-only Aero Geospatial pre-release. Sharing these 3D experiences with customers is quick and easy, requiring just a QR code scan for AR access on supported smart devices. AR experiences have the potential to offer businesses and marketers worthwhile returns on creative and time investments with engaging results that can be easier update and keep fresh. Here are some new opportunities that Adobe Aero’s Geospatial Pre-release is bringing to elevate the customer experience:
More impactful audience engagements
The Adobe Aero Geospatial Pre-release makes it easy to connect physical locations and AR experiences by leveraging Google’s Geospatial Creator platform. Retailers and marketers can now use Photorealistic 3D Tiles powered by Google Maps Platform to view and select real-world anchor points for experiences and enhance customer engagement by delivering interactive AR content directly to supported mobile devices. This approach offers customers memorable experiences and encourages them to explore and revisit locations for ongoing interactions.
Personalised and flexible experiences
One of the key advantages of using AR experiences in retail and marketing is they offer unmatched flexibility, allowing businesses to personalise, modify and refresh content quickly and easily. By overlaying stories onto the physical world, Aero experiences extend beyond traditional limitations of physical and digital media, elevating the customer journey. Now with the ability to deploy location-based 3D content, businesses can further enhance their physical presence remotely or nearby, broadening the reach and effectiveness of their marketing and retail efforts.
Intuitive and familiar workflows
With the Aero Geospatial Pre-release, teams also have an accessible entry point into 3D technology with Adobe’s approachable design and Google’s reliable geospatial technology. Best of all, using Adobe Aero does not require any coding experience. By seamlessly connecting with Adobe Creative Cloud, designers can start building engaging AR experiences with 2D assets they already have and gradually progress to add 3D elements as their skills advance. This streamlined approach allows businesses to create captivating AR experiences in-house, reducing the need and cost for external help to create or maintain experiences.
With these impactful and easy-to-use features, retailers are already looking forward to using Geospatial AR capabilities in Aero to bring their work to life.
Embracing new technologies like AR with tools like Adobe Aero’s Geospatial Pre-release is essential for businesses looking to stay ahead in today’s competitive retail environment. With this intuitive and cost-effective platform for creating engaging 3D AR experiences, Adobe Aero equips businesses with the tools they need to drive customer engagement and maximise impact of physical settings.
Ben Morrow is principal product manager at Adobe.