Cleantech Australian start-up, Greener has raised $4 million in a seed funding round, led by NAB Ventures with participation by RealVC, to kickstart its establishment of a new green economy.

Greener is on a mission to turn every dollar spent – $184 billion every day globally – carbon-neutral and help end climate change. Greener’s solution helps Australians shop smarter and offset their carbon with every purchase at no extra cost by connecting sustainable brands with consumers and providing businesses with personalised pathways to reduce their carbon emissions.

Since inception, Greener has partnered with brands including Microsoft, T2 Tea, Afends, Scoop Wholefoods, Brew Dog, Huskee and Go for Zero, to drive Australia towards carbon neutrality.

Greener founder, Tom Ferrier said, “Sustainability can be complicated, and the more you learn the more difficult it gets. But it doesn’t have to be. That’s why we’re focused on simple solutions that are underpinned by a positive message of hope.

“By rewarding greener businesses with new customers, and helping consumers take action at no cost, we can drive unprecedented impact. If everyone got behind the Green Economy just here in Australia, we could help take the equivalent of 58 million cars off the road each year.”

NAB Ventures managing director, Todd Forest added, “We all have a part to play in climate action and NAB certainly recognises our role. We’re continuously looking at ways we can support our customers and colleagues to take action to reduce their carbon footprint and we think Greener’s product has great potential. Greener is an excellent fit for NAB Ventures and we look forward to working with them and exploring further opportunities together.”

RealVC investment partner, Paul Saunders commented, “At RealVC, we invest in start-ups led by purpose, and we’re particularly excited about backing Aussie businesses that are driving sustainability. Greener’s simple yet innovative business model presents an opportunity to drive real change by putting people and businesses at the centre of the climate solution and making greener choices tangible.

“We look forward to supporting Greener as they roll out their game-changing offering and turbocharge the green economy.”