David Jones has selected Lightspeed Commerce to digitise its merchandising and buying process, as part of its Vision 2025+ strategy.

Launching in January 2024 with the women’s international and designer ready-to-wear categories, David Jones will utilise NuORDER Assortments to digitally preview collections, curate assortments and complete orders in collaboration with brands. 

This partnership will accelerate David Jones’ digital transformation efforts and replace manual processes like data collection, sizing and order writing. David Jones will no longer need to rely on spreadsheets, instead the buying team will be able to use pre-populated data, automated roll-ups, and real-time collaboration tools to deliver an omnichannel assortment. 

NuORDER by Lightspeed’s technology will give David Jones the ability to easily view and analyse assortments across brands, categories, and attributes. Buyers will be able to take a more customer-centric approach to the range planning process to ensure they are delivering a premium product offering both online and in-store. 

Using the platform’s tagging and rollup capabilities, David Jones buyers will be able to collaborate with leadership and teams across the organisation to review investments in key initiatives, such as exclusives, to create distinct assortments for customers. 

David Jones general manager of womenswear, footwear and accessories, Bridget Veals said, “David Jones is committed to delivering an unparalleled omnichannel shopping experience for customers. Adopting the NuORDER Assortments technology as our new digital buying process will ensure that our teams provide customers with access to a well-planned premium shopping experience online and in stores while also enhancing our collaboration with brands.”

NuORDER by Lightspeed head of retail, Danielle Fairfield (pictured) added, “We are thrilled to partner with David Jones, a leading Australian retailer known for their premium customer experience, to digitally transform their merchandising process. NuORDER will provide David Jones with the tools they need to advance their Vision 2025 strategy with a digital-first approach.”