Leading advisor on consumer behaviour, Circana is introducing Liquid Data Engage, a solution designed to simplify the management of market performance, category management, loyalty, supply chain, and retail media data assets in one place.  

By seamlessly integrating these data assets, Circana’s technology-powered analytics can quickly identify opportunities for growth.

“In an era marked by limited resources and rapid evolution of artificial intelligence and machine learning, retailers grapple with the complexity of securely integrating disparate data assets. Liquid Data Engage simplifies this process, emerging as a beacon for retailers to navigate the intricacies of today’s dynamic retail environment and enabling them to face challenges head-on,” Circana APAC retail director, Justin Finney said.

Liquid Data Engage offers comprehensive analysis of collaboration, insights, targeting, activation, and execution, on-demand analytics through best practice reports and integrated workflows, unified data integration with automated guidance powered by Circana’s Unify+ Genius Script, an intuitive user experience and effortless scaling by augmenting modules and services.

“Our commitment to empowering retailers stems from our extensive experience working with the top retailers around the world. We’ve harnessed this experience to develop Liquid Data Engage, a solution that is not only innovative but also simple and easy to use for all retailers. Our hands-on experience, having successfully implemented similar strategies for over 50 of the world’s largest retailers, sets us apart,” Circana president of collaborative gateway solutions, Brad Shelton said.

Accessible through Circana’s intuitive Unify+ software, Liquid Data Engage ensures standardised reporting for a seamless and collaborative user experience. Leveraging Circana’s Liquid Data platform, Liquid Data Engage delivers a three-click guided analysis process, for less time identifying issues and more on implementing solutions.