Australian fashion brand owned, run and led by women, DISSH has partnered with omnichannel customer engagement platform, Emarsys to help gain a better understanding of its global clientele.

DISSH is implementing Emarsys’ solution to enhance the customer experience. By having full visibility on customer data, it will enable the brand to leverage greater user segmentation and drive their customer retention strategy.

In 2020, DISSH pivoted to online and cultivated a global presence. With 85% of its customers now online, DISSH faced the challenge of siloed data and ‘batch and blast’ communication styles, recognising the need for more visibility into their customers to further understand how to communicate with them.

DISSH selected Emarsys’s Retail Solution, a single, integrated platform with an overview of customer, business and marketing performance. This provides greater customer visibility through the automation and integration of audiences across all channels, the test and learn capabilities across all touch points and personalisation easily integrated into business processes.

Commenting on the partnership, DISSH digital marketing manager, Kellie Pembroke said, “As a result of Covid, our once 25% online audience is now at 85% which has allowed us to take our marketing strategy to the next level. Last year, we saw our global contribution go from 1% to 40% of the business.

For us to continue this momentum in 2022, we needed our data to be stored in one place. With Emarsys, we are prioritising user segmentation across all channels to fully understand our customer lifecycles.”

She added: “Retention and reactivation are pivotal for us at this time. Having the tools to analyse customer behaviour across all channels in one place will lead us to unlocking the next stage in solidifying and nurturing our relationships with new, existing, and legacy customers. Before Emarsys, we knew what our customers were buying, but not how frequently. With this information, we can start to cater our marketing campaigns to individual consumers to provide them with the excellent customer services they deserve.”

Emarsys regional vice president for Asia Pacific and Japan, Kristyn Wallace said, “Segmentation is key for marketers to develop effective and personalised marketing campaigns. Having insight into how, when and why customers shop, all in one platform, creates a foundation that allows marketers to nurture customer relationships and hone in on the customer lifecycle. It is such a pleasure to welcome a female led and run brand like DISSH into the Emarsys community.”