Adobe is releasing a suite of tools and services that support 3D creativity of any project.

The Adobe Substance 3D Collection provides cutting-edge technology that veteran 3D artists require, while making it accessible for new 3D enthusiasts, by using the power of Artificial Intelligence (AI) to eliminate much of the technical complexity of 3D design. In addition to tools, it incorporates thousands of models, textures, lighting systems and other assets to jump-start projects.

The Collection includes the Substance 3D Stager that allows users to easily assemble models, materials and lighting in a 3D scene and produce virtual photographs and renderings, and the Substance 3D Painter – often referred to as the Photoshop of 3D – applies textures and materials to a 3D object to make it more realistic.

The Substance 3D Sampler makes creating materials even simpler by allowing users to bring in a photo, apply filters and mix elements to produce a texture or other material in minutes, and the Substance 3D Designer means users can create their own customisable textures, materials and 3D models from scratch.

There are thousands of customisable 3D assets including models, lights and materials, from screwdrivers to airplane cabin walls, covering various uses from fashion and automobile design to architecture and games.

Adobe has also opened a private beta of an upcoming tool, Substance 3D Modeler, a modelling tool to create 3D objects. Using a VR interface, it recreates the natural, organic feeling of sculpting clay and enables desktop interaction to leverage mouse precision and tablet controls.

In addition to using 3D for marketing images and product catalogues, it can be used to create immersive experiences in virtual or augmented reality.

Adobe Australia and New Zealand director for media enterprise, Michael Stoddart said brands in the retail, ecommerce, fashion and product design industries are realising the benefits of adopting 3D workflows.

“Our customers have a growing need to create photorealistic content at scale, such as product visualisations and photoshoots, entirely in 3D. Standalone images used to be the norm, but these days, immersive assets are required throughout the supply chain – from design to e-commerce imagery to creating an AR experiences.

“The Substance 3D Collection provides the tools to create truly photorealistic representations of products and experiences for customers – from modelling, to texturising to customising assets.”