Leading Australian fashion retailer, Accent Group has partnered with Qlik to roll out a user-friendly data analytics platform across hundreds of retail outlets.

“It’s never been more important to be first and smartest in market, which is why we didn’t waste any time. Qlik came on board as our analytics partner in October 2021 and we quickly rolled out our dashboards across Australia and New Zealand. Our vision quickly took shape and the rollout started to match our own enthusiasm and pace,” Accent Group head of data and analytics, Betty Thai said.

Across Australia and New Zealand, Accent Group operates 738 stores, 32 websites and nearly 40 brands including Hype, Platypus, Saucony, Skechers, Vans and Timberland. Through the partnership with Qlik and partner Inside Info, Accent Group was able to develop a central data analytics hub, which could provide real-time sales and performance information.

Accent Group’s vision for the central data analytics hub is to continually improve visibility of business performance and efficiencies, streamline the onboarding process for new Accent Group markets, teams and brands, and upskill the company’s workforce in data literacy and analytics.

Qlik has tangibly improved Accent Group workers’ skills in data analytics, aiding them in making quick decisions that boost sales while increasing their data-literacy skills. Since the rollout, the company has seen a significant increase in cross-store collaborations, healthy competition and skill building.

“Betty operates a lean data analytics team inhouse, but with Qlik as partner she was able to rapidly scale up development and rollout a project that has not only upskilled an entire workforce, but also fundamentally changed the way Accent Group operates and monitors performance,” Qlik country manager for Australia and New Zealand, Paul Leahy said.

“Investing in workforce data literacy is the most important thing that corporations can do for employees today. We believe everyone should be able to use data and analytics to improve decision-making and solve problems, and we are immensely proud to be partnering with companies like Accent Group that share that vision.”