Leading global technology company, Zoho Corporation, is unveiling the latest version of its CRM solution for small businesses, Bigin.

Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. The latest product updates further support small and micro businesses by providing tools and insights to maintain and grow meaningful and high-value relationships with customers.

Since its launch in 2020, Zoho has observed that almost two-thirds (65%) of Bigin’s customers have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets. When they outgrow Bigin, Zoho offers an easy migration to its full-fledged CRM solution. Bigin now boasts 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.

“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” Zoho chief operating officer, Mani Vembu said.

“Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy. By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey. These insights help them attract and retain customers, ultimately growing the business.”

Bigin’s latest version includes the introduction of Team Pipelines, which allow customer-facing teams to manage their operations using a set of pipelines and sub-pipelines within a single Bigin account. New features compile customer operations into one place and enable tighter alignment and collaboration between individuals and teams.

The most significant addition to Bigin, Team Pipelines brings together various customer operations into a single 360-degree view. Businesses can connect key customer processes such as deal management, onboarding, delivery, training, ticket management, refund requests and customer testimonials. Businesses can enjoy a complete CRM beyond sales management that offers a single source of truth when it comes to analysing customer data.

Alongside Team Pipelines, Bigin introduces a new way of connecting customer records across different processes. With Connected Pipelines, businesses can automate the movement of customer data across various pipelines. For example, once a deal is won, sales teams can automate the creation of a connected record in the customer onboarding pipeline.

Additional functionalities and third-party integrations can be added on-demand. For example, the ‘Email-In’ topping ensures emails sent to different email aliases in an organisation are automatically mapped to the relevant customer records in each pipeline. Similarly, the ‘File Cabinet’ topping automates the process of file collection where customers can manage all their documents through unique, secure links.

In response to the increased adoption of Bigin’s mobile app, Zoho is ensuring all new features are available across iOS, iPadOS, Android, and macOS. This is further enhanced with a new Dynamic Display which helps users customise the look, style, and visibility of records.

Bigin has also opened its developer platform to a network of global app developers and partners looking to create custom solutions. With various developer tools and components like custom fields, buttons, links, widgets, related lists, and REST APIs, developers can create new Toppings which can be monetised in the Bigin Marketplace.